HP Pendrive Creative Brief Essay Example for Free

HP Pendrive Creative Brief EssayThe HP Brand is a lifestyle brand that provides electronic gadgets. PROJECT BACKGROUNDWheather you argon very much active in computer and need to transfer lots of office presentations,works,songs,movies HP provides pendrives to fit your kind of lifestyle.It had developed itself to cater to those who argon active and value transfering files,music,movies etc.HP provides a varity of pendrives for the purpose of being used from being extremely active to just relaxing.Where their pendrives fit a whole spectrum of daily activities,the riddle still exists of getting computer users to choose the HP Pendrives over its competition. Hp Pendrive needs to prove that it is a brnd of EVERY lifestyle.Therefore,the purpose of this campaign is to show HP Pendrives being used and abused in all kinds of everyday lifestyles.TARGET AUDIENCE15-70 years old males,females who involve with computer to whatever lifestyle they live.The audience will cover the entire spectr um of computer users from hard-core corporate person to those who study in school.Whatever the activity, the key is that they involve to share files,movies,musics etc.Advertising aimCreate consumer demand and awareness for HP Pendrive.CONSUMER MESSAGEPendrive made specifically for your lifestyle.KEY CONSUMER getHP provides durable and quality pendrive,no matter what you are doing.BENEFIT SUPPORT Durability allowing you to continue with your active daily lifestyle without worrying abou ruining your pendrive. HP provides upto 64 GB pendrive. Small in size.So, it is easy to transport anywhere.COMPETITIONTranscend,Sony,Kingstone.